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Info:

Under the Spotlight.

Client: Laboratorios Abbvie y Asociación Acción Psoriasis. [2012].

Tags: Entertainment.

 

“Under the Spotlight” is the name of a major international campaign to support patients of Psoriasis and Psoriatic arthritis. The aim? To raise awareness and share information about its devastating effects, by means of the testimonies of 100 patients from around the world, over more than five years. An action that focuses on the psychological damage and social stigma of the condition.

Scope was in charge of the Spanish version (“En primer plano”). A documentary project that gathered testimonies from 9 patients with psoriasis. The project took on several different formats: one feature-length film,, one medium-length film and many multiformat pieces.