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Damos Cuerda.

Client: OMD & Bankia. [2018].

Tags: Digital Content.


“Damos cuerda”, is part of a campaign by Bankia that started in 2013.

Aim: to strengthen its commitment to SMEs and inspire new entrepreneurs. In partnership with OMD we organised a tour around the whole of Spain. Since 2017, more than 100 documentary modules have been made telling the unique stories of SMEs and freelancers. Short stories condensed into 1 minute, transmitted fluidly across multiple channels.

The videos are published regularly on Bankia’s official blog and they form part of advertising campaigns that are issued in the relevant independent and local chains.